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Part 1: Membership: It’s Now or Never

Part 1 in the Membership Matters! webinar series.
0:38 – Jennifer Deters sets the stage for why Membership Matters!
4:07 – Nikki Walker discusses emerging trends and forecasts for membership based organizations
33:30 – RI Director Mary Beth Growney Selene talks about what Rotary can do to address new challenges
41:28 – Beginning of Question and Answer Session
This webinar features international membership expert Nikki Walker from MCI group speaking about new ways of approaching and thinking about membership and innovative tactics to address changes in people’s attitudes towards joining clubs and associations. This is the first of five sessions in the “Membership Matters” webinar series. Download the slides at and view a condensed version at